Services

Find your leadership style
without compromising your values

Amanda Sterling
Coaching for Female Leaders

Our world needs more leaders like you!

  • Women who are connected to what is important to them and brave enough to behave as the leaders they need to be.
  • Women who challenge what it means to be a leader.
  • Women in leadership who put people and the planet at the heart of what they do. So we can leave a better world for the next generations to live and thrive in.

Find out about the next small group female leadership coaching programme

Discover your strengths and leadership style

Advance your career on your terms

Be the leader the world needs you to be

Many female leaders, and leaders-to-be, experience a disconnect between how they’re being asked to lead and their values.

Embracing your leadership style gives you the confidence to get out there and be the leader you want to be.

Without compromise.

With leadership coaching you can find clarity and purpose, advance your career, and become the leader the world needs you to be.

“I have been on a journey for the last 2-3 years figuring out my space, my strength, and who I want to be as a leader. The coaching sessions with Amanda honestly felt like the icing on the cake. She guided me through the last few steps that I was struggling to move through myself. Amanda helped me get clarity around my values and purpose, clearer on my priorities, and acknowledge and celebrate my strengths and leadership style. This all meant I’ve been able to make some BIG life changing decisions and feel really clear and confident about starting this next chapter in my life. I feel more at peace AND excited about what I can bring to the world!

Choose your path

Coaching for female leaders and leaders-to-be:

Path #1

Find your direction

A short and sharp series to explore the decisions you need to make to create a career path that satisfies your values.

Path #2

Learn to fly

A longer and more intensive exploration to help you learn to fly as the leader the word needs. Small group or one-on-one coaching.

Hi, I'm Amanda

I coach women to be the leaders the world needs (not the leaders they think they “should” be).

As a coach, researcher, activist and author, I give you the time and space to explore your leadership styles, so you’re clear and confident about starting this next chapter of your life.

By acknowledging and celebrating what it means to be a female leader I help you enrich your workplace and be the leader the world needs you to be.

Path #1

Find Your Direction

Join me for 3 x 1-hour coaching sessions, where, over 6-weeks, we’ll explore the decisions you need to make to create a career path that satisfies your values.

Before you learn to fly, powered by your unique leadership style, it helps to have an idea of which direction you want to fly in.

  • Maybe you’re in a leadership role but feeling the disconnect between work and life values. How can you become the leader you want to be?
  • If you’re stuck in a toxic work culture, what should you do? Do you leave, or do you start your own business?
  • You aspire to be a leader and want to plan your career path to become the type of leader you want to be. Where do you start?

I’ll give you the time and space to explore your questions in a non-judgmental coaching environment

Each session is tailored to your situation, questions and goals. I bring to our sessions the value of intuitive questioning, so you can get the insights you didn’t realise you were mulling over.

  • Session 1: We’ll identify what is most important to you and begin to prioritise these aspects of your life and leadership.
  • Session 2: We’ll explore the kind of leader you want to be (rather than the leader you think you ‘should’ be) and articulate the legacy you want to leave.
  • Session 3: In our final session we’ll bring everything together and build a plan for bringing your leadership to life in a role that is most aligned to you.

Your investment:

  • $895 incl GST

I came into the coaching with a vague idea of where I wanted to head, but no idea where to start. Through clever and thoughtful questioning, Amanda guided me through a deep exploration of my values to understand myself, and the beliefs that were holding me back. But, most importantly, what it looks like when I’m aligned to how I want to show up in the world.

Path #2

Learn To Fly

Join me for 6 x coaching sessions, where, over 12-weeks, we’ll explore what kind of leader you need to be and how to resist being the leader you think you ‘should’ be.

Just because you see a leader acting a certain way doesn’t mean you have to be the same. Finding your unique leadership style means you can lead in a way that satisfies your personal and professional values, helping you to stay connected, satisfied and empowered at work.

Whether this is your first or fifth leadership role, join me in a safe space to explore your own leadership style.

In six sessions over 12 weeks, we’ll:

  • Explore your values and strengths.
  • Create a picture of what your ideal work, leadership style and work-life balance look like.
  • Explore your personal leadership style.
  • And support you through the action plan of putting your new leadership skills to the test.

Small group or one-on-one coaching options available.

Powerful insights & practical actions to develop your leadership style

In each session we cover a general aspect of finding your leadership style, and then tailor it to your situation, questions and goals.. I bring to our sessions the value of intuitive questioning, so you can get the insights you didn’t realise they were mulling over.

  • Session 1: Identify what’s most important to you and begin to prioritise these aspects of your life and leadership.
  • Session 2: Recognise your leadership strengths and begin to make leadership meaningful to you.
  • Session 3: Imagine the kind of leader you want to be (rather than the leader you think you ‘should’ be) and articulate the legacy you want to leave.
  • Session 4: Name the boundaries you need to put in place to achieve your leadership style and be empowered to have the conversations you need to have.
  • Session 5: Build trust in yourself through self-connection, reframing self talk, and mindful habits.
  • Session 6: Create a sphincter tightening, but achievable, plan for your ongoing leadership development!

Your investment:

  • $1,295 incl GST
    Group Coaching option
  • $1,695 incl GST
    1:1 Coaching option

My biggest challenge was believing I was worthy of a leadership role. I’ve always considered myself a mum first and foremost, and have forged a career to the best of my ability while raising two boys. Amanda took me on a journey through how I view myself, how I treat myself, how I treat others, and how I see my way forward. She was very easy to warm to, and gently prompted many ‘lightbulb moments’. All of which have opened my mind and heart to mental, emotional and physical changes that have had a profound impact on the leader AND mother I want to be. I highly recommend working with Amanda.

Small group female leadership coaching

  • Maximum group size 5 women
  • Online
  • 1.5 hours every 2 weeks
  • 12 week group

Invest in yourself & your future as a leader

One-on-One leadership coaching

  • Personalised sessions
  • Online
  • 1 hour every 2 weeks
  • Over 12 weeks

Invest in yourself & your future as a leader

Any questions?

Yes. You get access to neuroscience coaching resources to support you on your journey. Because of copyright restrictions these are exclusive to your use only but you can absolutely take them away with you.

I coach online using Zoom. It means you can access my coaching wherever you are in the world.

For 1:1 clients, included in your package is as many direct emails or messages as you need (e.g. you might get stuck, need inspiration, aren’t clear on something, need to do a mini-reflect/debrief or pivot your plan).

All my clients get access to the exclusive Learning to Fly LinkedIn coaching community, where you can ask questions, go to for inspiration and meet and mingle with other incredible women on similar journeys to you.

You will have ongoing access to the exclusive Learning to Fly LinkedIn coaching community. You can also purchase one-off coaching sessions, or an additional coaching package. If you begin with the ‘Find your Direction’ package, you can add a further 4 sessions (so 7 total rather than 6) to do the whole leadership development series.

I recommend blocking 15 mins out on either side of your coaching time so you can get a cup of tea, and begin to get into a head space or transition back to your work/life at the end. There is an expectation that you are do some work between sessions and apply your insights and reflections in real life. It might feel like you have more work to do at first, but over time this is about supporting you to focus on what is most important and giving you time, and your life, back. You should allow 1-2 hours of reflection and journaling between each coaching session. But you don’t necessarily have to sit at a desk for this. Going for a ‘thinking walk’ and making some notes at the end can be a great way to do this and you kill two birds with one stone.

For 1:1 sessions they are tailored to YOU, so goals and outcomes can vary depending on what you need. For group sessions we do need to follow roughly the same outline, but we can flex if it will meet the needs of the group.  In the discovery call we talk about what you want to achieve, which programme might be suitable or how we can customise something to suit you.